1945 SANKA COFFEE AD

OCTOBER 1942 MODEST MAIDENS romance in a blackout

1943 AUNT JEMIMA AD

NOVEMBER 1942 MODEST MAIDENS RATIONING HUMOR

1942 SNAP, CRACKLE AND POP JOIN THE WAR EFFORT

1942 AUNT JEMIMA

1943 BENDIX WASHING MACHINE

1942 SANKA ADVERTISEMENT WITH THE SANDMAN

1943 SANKA RIP VAN WINKLE

1942 Budweiser makes corn syrup

Budweiser turns to vitamin manufacturing and other products

1942 FUTURE HOOVER VACUUM CLEANERS

1942 HOT POINT KITCHEN

With so many plants switched to manufacturing military good and lack of materials for the consumer market, many companies had virtually nothing to sell to the general public. This, however, didn't stop them from advertising, mostly to remind customers of what they should buy when goods where again available. Since many families were buying war bonds anyway, which could be redeemed after the war, some advertisers were trying to lay claim to this bond money in advance, planting a seed for future sales.

1942 VICTORY STAMP BRIDAL BOUQUET (from Life Magazine)

1942 LOOSE LIPS SINK SHIPS